Joanne Godin, President of Words That Matter Inc., literally helped write the book on plain language   she worked with the National Literacy Secretariat to produce the guide, Plain Language: Clear and Simple, which is used as a writing guide by government, consultants and industry across Canada. She was a member of the federal government Advisory Committee on the Workforce of the Future, and was the author of the report Valuing Our People. She co-edited Two Steps Forward: Human Resource Management in a High Tech World, and has written about economics, business, technological change, public administration, the environment, disability issues, and a vast range of social and socio-economic subjects. She believes that people like to read stories   especially about other people   and has created a unique writing style for the company that puts people and their stories first, in everything from handbooks and guides to annual reports and magazines.